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In 2019, Haymaker was looking to make noise among gamers and tease the upcoming launch of its premium headphones – The Haymaker. The company turned to Coyne to help level up its communications efforts for the show! To do that, Coyne executed a series of tactics from developing press materials and conducting aggressive media outreach to hosting media demonstrations onsite. As a result, the team landed placements in gaming-centric outlets including GameTyrant, Nerd Reactor, PlayStation Lifestyle, among others!