Midea, a world-leading manufacturer of appliances, air conditioners and more, works with Coyne to educate and raise brand awareness among the trade and consumers in the U.S. market. Coyne supports Midea’s portfolio of heat pump HVAC systems in the U.S. and Canada, which are sold through B2B channels. Midea relies on Coyne to educate consumers and contractors on modern heat pump capabilities and positions Midea as a trusted technology leader in the transition to high-efficiency, all-climate HVAC solutions.
The Coyne team accomplishes this by maximizing Midea’s presence at key trade events and memberships of industry associations; efforts that reinforce thought leadership for Midea’s subject matter experts. In regional markets, Coyne helps promote Midea’s expanding network of showrooms and training centers and highlights how Midea’s offerings meet eligibility criteria for most available energy efficiency home upgrade incentives.
Midea has also supported the consumer business by introducing Midea U, the world’s first u-shaped inverter air conditioner; DUO, the industry’s first portable air conditioner with a hose-in-hose design; and the CUBE, dehumidifier. Midea U was awarded the coveted Consumer Reports Recommended Mark. It’s also earned a 4.5-star average rating from more than 10,000 reviews on Amazon. Additionally, the Coyne team tapped Amanda Freitag, Food Network chef, author and Chopped judge as part of a national campaign to drive awareness for its new kitchen appliance suite.
