The Container Store, the nation’s leading storage and organization products retailer, turned to Coyne PR to support their national Holiday outreach and announce and celebrate the opening of several new locations.
Coyne developed a multi-faceted campaign that included identifying and partnering with a local non-profits in each market, identifying strategic partnerships with area businesses, conducting extensive outreach to local media in the weeks leading up to the opening, working with local vendors to throw an upscale preview party prior to the launch, and providing extensive logistical and media support for the Grand Opening celebration.
Coyne PR worked with The Container Store to celebrate their holiday offerings, from amazing gift-wrapping tips and tricks to fun and unusual giftables. Our team was able to secure national broadcast and online coverage for The Container Store’s stocking stuffer and gift wrap offerings and leverage The Container Store’s Black Friday and Cyber Week deals on a national scale.
In addition to coverage at the store opening phase, Coyne PR created a sustainment plan to keep The Container Store in the news, on influencers feeds and on the minds of consumers for months to come. The outreach campaign included an ongoing news bureau, a roster of organization experts and a seeding and sampling plan to showcase the latest and greatest the brand had to offer.
