The Container Store, the nation’s leading storage and organization products retailer, turned to Coyne PR to support the launch of the company’s various locations throughout New Jersey.

Coyne developed a multi-faceted campaign that included identifying and partnering with a local non-profits in each market, identifying strategic partnerships with area businesses, conducting extensive outreach to local media in the weeks leading up to the opening, working with local vendors to throw an upscale preview party prior to the launch, and providing extensive logistical and media support for the Grand Opening celebration.