Parsippany, N.J., October 14, 2015 – Coyne has brought on Ann Smith as a Vice President within the Healthcare practice to support the on-going growth and expanded service offerings of the firm. Smith will work closely with the group’s largest clients including Humana, Express Scripts, Atlantic Health, The Leukemia and Lymphoma Society, and the Christopher and Dana Reeve Foundation, among others.
Prior to joining Coyne, Smith served as Senior Director of Corporate Communications at Express Scripts (formerly Medco) where she was a client of the firm for more than 15 years. While at Express Scripts and Medco, Ann led internal and external communication functions including enterprise-wide employee communication channels, business continuity, issues management, executive communications, brand and reputation management.
During this time, Smith developed and implemented a company-wide cultural change campaign that created a service excellence mindset resulting in increased client and member satisfaction. She also led marketing communications programs that placed Medco at the forefront Personalized Medicine, Specialty Pharmacy, Healthcare Reform, and drove thought leadership through multiple condition-specific data analysis reports.
"Today’s healthcare organizations must contend with an increasingly turbulent marketplace that’s experiencing greater competition and pricing control pressures, in addition to a growing trend toward mergers and acquisitions,” said Kelly Dencker, Senior Vice President and Director of Healthcare. “Ann is a highly strategic and creative thinker who brings first-hand leadership experience on how to turn these challenges into ownable opportunities, from the inside out. We are thrilled to have her join our growing team.”
About Coyne
Coyne is a full-service, integrated communications agency with expertise in a variety of industries. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency’s mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands. The agency has evolved far beyond its PR roots with a dedicated social media practice, an award-winning digital design group and a full advertising and marketing team. Coyne has won more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading partnership of independently-owned PR firms.
