Parsippany, N.J., January 29, 2016 – Coyne is proud to announce that the agency’s advertising division has been recognized for its work on two separate client accounts, Bimbo Bakeries USA and Seaside Semper Five.
The agency was honored by Graphis with a Gold Award for the Bimbo Bakeries USA “Healthfull Trailer.” For this spot, Coyne combined live action and CG in a romantic comedy style film trailer rather than going with the traditional “bite and smile” advertising approach.
Additionally, Coyne received a Silver Graphis Award for an ad created to build awareness for Seaside Semper Five, a 5K race that benefits military families. Coyne donated its services to this worthy cause for the second consecutive year. The recognition attained by these unique Coyne advertising campaigns reinforces the importance of innovative thinking and integration to develop strategies that drive business results.
“It’s an honor to be recognized alongside of some of the greats within the advertising industry,” said Rob Schnapp, Vice President, Creative Director.
The work from Coyne will appear in the Graphis Advertising Annual 2016 hardcover book. This is not the advertising team’s first Graphis Award. In 2015, the team won a Gold for its Insert Coyne campaign.
Coyne was honored with the following awards:
Graphis Advertising Annual Awards
Gold
Coyne Advertising – Bimbo Bakeries USA Healthfull Trailer
Silver
Coyne Advertising – Seaside Semper Five ad
For a full list of award winners and more information, please visit graphis.com.
ABOUT THE GRAPHIS ADVERTISING ANNUAL AWARDS
Graphis is committed to presenting and promoting the work of exceptional talent in Graphic Design, Advertising, Photography and Art/Illustration. In addition to the Platinum, Gold, and Silver winners, Graphis also embraces rising talent, all of whom have an equal presence on our archives. In the hardcover Annuals, Platinum and Gold winners get full-page exposure, Silvers are also included, and all Merits are listed. Up to 500 entries from each competition may be included on the online archive for future reference.
ABOUT COYNE
Coyne is a full-service, integrated communications agency with expertise in a variety of industries. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency’s mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands. The agency has evolved far beyond its PR roots with a dedicated social media practice, an award-winning digital design group and a full advertising and marketing team. Coyne has won more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms.
