Parsippany, N.J., May 7, 2014 – Coyne Public Relations is proud to announce that it has been honored with a SABRE Award on behalf of its work with ChapStick®/Pfizer Consumer Healthcare. The SABRE Awards recognize Superior Achievement in Branding Reputation & Engagement. Each year agencies submit campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
“We are honored to receive such a respected award,” said Tom Coyne, CEO at Coyne PR, “It is sincerely our pleasure to be a part of such a collaborative integrated team for ChapStick® and we are thrilled for the brand.”
Coyne Public Relations was recognized with a SABRE Award for the ChapStick® Sessions Makes New Talent Shine in the Integrated Marketing category. This category is designed to recognize campaigns in which public relations played a lead strategic role, alongside other disciplines/channels such as advertising, promotions, direct, digital, etc.
Coyne PR, as part of the ChapStick® integrated communications team, was challenged with the creation of a campaign designed to establish an enduring and ownable connection between ChapStick® and its healthier lips benefit. ChapStick® was looking for a way to engage its “superfans” and connect with them in a more personal way, building brand affinity. The team landed on music as the platform that would most resonate with consumers, while creating a distinct connection back to lips. By showcasing “what healthy and happy lips can do” and aligning with the fun, beloved nature of the brand, ChapStick® Sessions surrounded the consumer with musical experiences – from online to live – and by tapping into a wide array of genres, effectively created an initiative that was a true fit for the broad consumer target.
For a full list of winners, please click here.
ABOUT THE SABRE AWARDS
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi?weekly thought leadership “Executive Bulletin,” its annual Report Cards on the North American, European and Asia?Pacific agency businesses, and its website, at www.holmesreport.com.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
