PARSIPPANY, N.J., June 25, 2014 – Tom Coyne, CEO of Coyne PR, has announced the promotion of Deborah Sierchio to Senior Vice President, effective immediately. Sierchio has nearly twenty years of leadership experience, specializing in Beauty, Fashion and Retail practice areas in the Consumer Lifestyle Group.
Since joining Coyne PR in 2003, Sierchio has been the architect of many highly successful integrated and multi-faceted campaigns designed to help women look, feel and be their best. Clients serviced have included Mary Kay Cosmetics, Biolage Haircare, Arrid Deodorant, Palmer’s Skin Care, Curls Organic Haircare, Casio Baby-G Timepieces, Solstice Sunglass Boutiques, Safilo, Hard Rock Rock Shops, Naturalizer footwear and David’s Bridal. Sierchio has led many highly successful Corporate Social Responsibility plans for her clients, including the award-winning Mary Kay “A Kiss for Country” program to elevate domestic violence awareness and Hard Rock’s “Pinktober” initiative for breast cancer awareness and fundraising.
“Deborah consistently brings an invaluable expertise in marketing to women,” said Tom Coyne, “She ensures our clients receive the best counsel, strategy and creative ideas.”
Sierchio will continue to be responsible for leading the agency’s fashion/beauty and retail project and accounts including David’s Bridal, Mary Kay Cosmetics, Newhall Laboratories accounts, in addition to various executive initiatives and new business efforts.
Sierchio holds a B.A. in Communications from Rutgers College, Rutgers University in New Brunswick and is an active member of both Cosmetic Executive Women (CEW) and Fashion Group International (FGI). She spends her days between our NJ and NY offices, and lives at home with her husband, son and daughter.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Mary Kay, Inc., Shell Lubricants and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
