Parsippany, N.J., June 10, 2015 – Today, Coyne announced their selection as agency of record for Motel 6, a brand of G6 Hospitality LLC. Effective immediately, Coyne will be providing public relations, crisis communications and social media advanced strategy for the iconic brand.
Coyne is tasked to elevate the Motel 6 brand, leveraging its quality service and great value, while highlighting its digital accessibility and brand transformation program. Through traditional media, a strategic social program and creative activations, the agency will increase franchisee interest, drive business growth and enhance the Motel 6 reputation among consumers.
“As we continue to make progress on key areas of our enterprise like our new digital ecosystem, renovations and business expansion, we are excited to partner with Coyne to provide continued support to our enterprise on various communication initiatives and programs,” said Lance Miceli, G6 Hospitality executive vice president and chief marketing officer.
After more than 50 years, Motel 6 is still a true American classic. The brand has reached iconic status and has the highest brand recognition in the industry. “We’ll leave the lights on for you,” became one of the most successful ads in hotel history and built a brand that has welcomed travelers for decades. Today, Motel 6 is the largest owned and operated chain in North America and is known as the most ubiquitous roadside brand in the hotel industry. With the highest occupancy rate of any national chain, Motel 6 continues to outperform the competition.
"Coyne’s Travel & Tourism group has experienced unprecedented growth over the last six months. Adding Motel 6 to our roster of premiere brands helps to showcase the breadth and depth of the practice,” said Jennifer Kamienski, senior vice president, Coyne. “Leveraging the brand’s strong heritage and brand promise, we will work together to show consumers and media the new Motel 6.”
ABOUT G6 HOSPITALITY, LCC
G6 Hospitality, LLC owns, operates and franchises over 1,200 economy-lodging locations under
the iconic Motel 6 brand and the extended stay Studio 6 brand. Headquartered in Dallas
(Carrollton), Texas, G6 Hospitality employs 10,000 team members across the U.S. and Canada.
For more information about G6 Hospitality LLC, please visit www.g6mediacenter.com.
ABOUT COYNE PUBLIC RELATIONS
Coyne is a full-service, integrated communications agency with expertise in a variety of industries. Prominent clients include The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Shell Lubricants, Columbia Business School and Pfizer. Fueled by the agency’s mission to be the best place to work, employees deliver high-profile programs that drive visibility, engagement and growth for many of the world's most-trusted brands. The agency has evolved far beyond its PR roots with a dedicated social media practice, an award-winning digital design group and a full advertising and marketing team. Coyne has won more than 750 industry honors in the past decade, including Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report. The agency is also a member of the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms.
