Parsippany, N.J., September 25, 2013 – Coyne Public Relations announced the addition of strategic-minded Rob Schnapp as the agency’s Vice President, Creative Director for its digital and production practice.
As vice president of the rapidly growing digital team, Schnapp’s experience in the industry will further enhance the agency’s digital content offering. Working on all of the agency’s clients, Schnapp brings an array of experience, which spans an assortment of categories, including: Food & Beverage (Campbell’s, V8, Pace Salsa, Pepperidge Farm, Prego, Jell-O, Lavazza Coffees), Sports & Entertainment (The Washington Capitals, AMC, Nickelodeon), Finance (American Express, Provident Bank, Valley National Bank), Home Improvement (Pella), Public Service (United Negro College Fund, Youth Smoking Prevention), Health & Wellness (Colgate, NeighborCare Pharmacies) and Toys (Fisher-Price, Mattel, Hasbro).
“This move reinforces our commitment to providing the best service to our existing and future clients,” said Tom Coyne, CEO of Coyne Public Relations. “Rob’s depth of expertise, innovation and creativity will allow our digital team to further service our clients, adding a new level of possibilities.”
Schnapp joins Coyne Public Relations from Young and Rubicam, where he served as SVP, Creative Director, leading a multi-agency integrated team to create campaigns including the award-winning “Could’ve Had a V8” campaign, the original “Snack That Smiles Back” campaign for Pepperidge Farm Goldfish Crackers as well as a campaign for Pace Salsa that turned the mature, declining brand around for its first share growth in 15 years.
Schnapp earned his BFA from Syracuse University and also attended the Hyper Island Master Class. Rob lives in N.J. with his wife and two children.
ABOUT COYNE PUBLIC RELATIONS
Coyne Public Relations, LLC, is a full-service public relations agency with expertise in a variety of categories. The agency consistently displays the knowledge and creativity that has made it one of the country’s fastest growing agencies. Prominent companies including Novartis, The Walt Disney Company, Hard Rock International, Red Robin Gourmet Burgers, Chrysler, Goodyear Tire & Rubber Company, Mary Kay, Inc., Shell Lubricants and Pfizer look to Coyne Public Relations to create high-profile public relations programs that deliver significant results and help them achieve their marketing communications goals. The agency has won more than 100 industry honors in just the past year. Recent awards include being named Midsize Agency of the Year by PRWeek, Consumer Agency of the Year, Best Agency to Work For in America and Small Agency of the Year by The Holmes Report.
