Home
Generative Engine Optimization (GEO)
What is GEO?
Search has evolved. The world doesn’t scroll anymore; it asks. When people turn to ChatGPT, Gemini or Perplexity for answers, those engines don’t display ten links; they generate one authoritative response.
Generative Engine Optimization (GEO) is Coyne PR’s pioneering discipline that helps brands appear in those answers. It’s where communications, data and technology converge and where credibility determines visibility.
Our work in this space began in 2022, when Coyne PR became one of the first communications agencies to integrate OpenAI technology into our practice. Using early GPT models through OpenAI’s developer platform, we recognized how generative AI would redefine discovery, reputation and influence.
The Four Signals AI Rewards
Coyne PR’s GEO framework is built on the four credibility signals generative engines value most:
- Recency & Relevance
Engines favor current, factual and timely content. We help brands keep information fresh and aligned with what audiences are really asking. - Authority
Credibility is earned, not claimed. Our earned media expertise ensures clients are validated by the trusted voices AI engines rely on most. - Structure & Semantics
We design content that’s clear, factual and machine-readable, built for both humans and algorithms to interpret with confidence. - Cross-Referenced Density
Engines verify facts across multiple sources. We align owned, earned and structured content, from media coverage to Wikipedia and Wikidata, to build algorithmic trust.
The Earned Media Renaissance: Credibility is the new currency of discovery
In the age of Generative Engine Optimization, earned media has never been more valuable. Generative engines don’t promote ads or prioritize paid content; they elevate facts, citations and trusted third-party sources.
The fundamentals that built great public relations — truth, trust and credibility — are now the same signals machines use to decide what the world believes. At Coyne, we help brands harness this moment by turning earned coverage into algorithmic authority, ensuring your story is not only heard but referenced, cited and remembered.
Measurement That Matters: From visibility to validation
Great storytelling builds awareness. Great measurement proves impact. At Coyne PR, we connect the art of communications with the science of data to show how credibility translates into visibility in the age of AI.
Our proprietary measurement framework monitors:
- Share of Answer (SoA) across AI platforms like ChatGPT, Gemini and Perplexity
- Earned Media Authority based on outlet credibility, freshness and cross-linking strength
- Structured Source Consistency across Wikipedia, Wikidata and brand-owned assets
- Engagement & Sentiment from both human audiences and machine-driven contexts
- Competitive Benchmarking to evaluate visibility and authority against key competitors
- Citation Mapping to identify which outlets, voices and domains are most frequently surfaced within both generative and traditional ecosystems
Because in a world where AI decides what the world reads first, measurement isn’t just reporting; it’s reputation management.
Always Evolving: Confidence, curiosity, and respect for what’s still unfolding
Generative Engine Optimization is not a fixed formula; it’s a living discipline that evolves alongside the technology itself. At Coyne PR, we approach GEO with both confidence and curiosity, continually testing, refining and learning as generative engines advance.
We lead by learning and learn by leading, balancing proven communications principles with emerging insight. With humility for the scale of change and reverence for the human truth it serves, we remain focused on what has always mattered most: helping people and brands connect.
Why Coyne
We’ve been working in generative communications since the beginning. From early experimentation with OpenAI’s GPT models to developing GEO frameworks now shaping industry best practices, Coyne PR has been leading this evolution, not reacting to it.
Our insight and ongoing innovation help clients across industries establish authority, improve accuracy and take control of how they appear in the world’s most advanced search engines.
At Coyne, we know leadership means never standing still. We remain endlessly curious, constantly improving and always learning, because the future of communication isn’t written once; it’s written every day, in every answer.
GEO Services Suite
- The GEO Visibility Audit: A deep analysis of how your brand appears across ChatGPT, Gemini, Perplexity, and other engines, measuring Share of Answer, identifying gaps, and mapping who the machines currently trust.
- Source Signal Mapping: We benchmark your visibility against competitors and identify the outlets, databases, and creator channels engines cite most in your category.
- Credibility Alignment: A structured effort to synchronize facts, citations, and coverage across earned media, Wikipedia, Wikidata, and owned assets, making your truth consistent everywhere engines look.
- Content Re-Engineering: We rewrite and structure your core content (websites, releases, and FAQs) in “answer-first” format with schema, metadata, and machine-readable clarity.
- Answer Hub Development: We design and build your centralized, searchable Answer Hub: the brand’s verified single source of truth for engines, media, and stakeholders.
- Ongoing GEO Intelligence Quarterly monitoring of your Share of Answer, AI citations, and authority signals, complete with insights, reporting, and continuous optimization.
