Coyne PR supports Allergan in building visibility for its retina franchise and associated brands through an integrated strategy that blends data communications with KOL thought leadership, supported by strong presence with media and at professional conferences, to bring clarity to their position as category leader.

Allergan charged Coyne PR with extending its unbranded Eyepowerment Campaign to renew the conversation about chronic dry eye. With eyes set on these two goals, Coyne developed a PR program and partnered with world-renowned body language expert Patti Wood to talk about the importance of eye language and how chronic dry eye symptoms might interfere with the messages our eyes can send.
Dry eye – that itchy, burning and scratchy feeling on the surface of the eyes – affects more than four million people per year, primarily women. Coyne PR was tapped to support the launch of TrueTear™, an FDA-approved device that provides temporary relief from dry eye by stimulating glands and nerves associated with tear production. To overcome a crowded dry eye treatment market, the team avoided the conventional condition-first route and, instead, pursued a technology-first strategy. Focusing on the unique mechanism of action, we created visibility among clinicians whose patients with dry eye need an alternative to conventional drops.
After years of dealing with dry eye symptoms and going through bottles of artificial tears, actress Bellamy Young served as a spokesperson for RESTASIS MULTIDOSE®. After being prescribed RESTASIS MULTIDOSE® to treat her Chronic Dry Eye, Coyne got to work securing interviews with Bellamy at top media outlets. While organic placements for prescription pharmaceuticals can often be tricky, Coyne secured the perfect spokesperson for the brand, which resulted in natural product mentions in top tier placements across celebrity, entertainment, health and lifestyle media. Overall, the partnership with Bellamy garnered 1,040 placements for more than 550.2 million media impressions!
  • Accuweather
  • Lifetime Digital
  • Perdue
  • GE Water
  • WebMD
  • The University of Virginia Darden School of Business
  • Casio
  • Pennzoil
  • Daytona International Speedway
  • Graco
  • Chiquita
  • Harlem Globetrotters
  • IMAX
  • USTA
  • Murad
  • Eggland's Best
  • UPS
  • Babies"R"Us
  • Red Bull Arena
  • National Confectioners Association
  • Disney Parks & Resorts
  • Novartis
  • Telemundo
  • Tough Mudder
  • Fiat Chrysler Automobiles
  • Goodyear Tire & Rubber Company
  • The Container Store
  • Milk-Bone
  • Yahoo Sports
  • Quaker State
  • Hong Kong Tourism Board
  • Red Robin Gourmet Burgers & Brews
  • Entenmann's
  • Seventh Generation
  • PEEPS
  • Cayman Islands
  • Harley-Davidson
  • United States Golf Association
  • Timberland
  • Candy Land
  • Salix
  • ChapStick
  • Burger King
  • IRONMAN
  • Hard Rock International
  • Newman's Own Foundation
  • Pacira
  • Penn Medicine
  • ESPN
  • VTech
  • VF Corporation
  • Mary Kay
  • South African Tourism
  • USA Swimming Foundation
  • Humana
  • Heathrow International Airport
  • Banfield Pet Hospital
  • Preparation H
  • NUK
  • Pillsbury
  • Crayola
  • Owens Corning
  • Bayer Animal Health
  • BD
  • BASF
  • Advil
  • Outrigger Resorts
  • Mike & Ike
  • Courvoisier
  • NFL Players Association
  • Reef
  • CeraVe
  • AOL Engadget
  • Lane Bryant
  • Del Monte
  • Mini Oreo
  • Bosch
  • BabyCenter
  • Shell Rotella
  • Zoetis
  • USA TODAY Sports Media Group
  • Meow Mix
  • MLB Players Association
  • Cartoon Network
  • BMW
  • Playmobil
  • Longines
  • Quest Diagnostics
  • Allergan
  • Stryker
  • Chunky
  • Arby's Foundation
  • Pup-Peroni
  • Pfizer Legal Alliance
  • Mohegan Sun
  • Cardinal Health
  • Cheerios
  • National Canine Research Council