AmeriHealth Caritas

AmeriHealth Caritas provides healthcare coverage to millions of people across the country, many of whom rely on Medicaid and other government-sponsored programs. As the healthcare industry faced growing public scrutiny and a rapidly changing policy environment, Coyne partnered with AmeriHealth Caritas to help it navigate an increasingly complex communications environment.

Coyne developed an enterprise crisis communications playbook that gives leaders a clear process for responding to everything from data breaches and member complaints to natural disasters and AI-generated misinformation. The playbook outlines responsibilities and response protocols to enable the organization to communicate quickly and consistently when issues arise.