As the leading association that represents the oil and gas industry, API is an organization that not only sets industry standards, but is in the position to educate both consumer and industry audiences on the importance of quality engine oils. Coyne developed a program that combined a comprehensive social content strategy with multiple consumer facing PR efforts to help make ‘motor oil’ matter for consumers.

  • Chunky
  • Zoetis
  • Timberland
  • Candy Land
  • Seventh Generation
  • NUK
  • VTech
  • BD
  • USA Swimming Foundation
  • Pfizer Legal Alliance
  • Del Monte
  • Red Robin Gourmet Burgers & Brews
  • WebMD
  • Lifetime Digital
  • Humana
  • Graco
  • Advil
  • Newman's Own Foundation
  • Burger King
  • Owens Corning
  • National Canine Research Council
  • VF Corporation
  • Crayola
  • The University of Virginia Darden School of Business
  • UPS
  • Banfield Pet Hospital
  • ESPN
  • USA TODAY Sports Media Group
  • MLB Players Association
  • GE Water
  • Meow Mix
  • Allergan
  • ChapStick
  • United States Golf Association
  • Mohegan Sun
  • Disney Parks & Resorts
  • Lane Bryant
  • Eggland's Best
  • Goodyear Tire & Rubber Company
  • Novartis
  • Pennzoil
  • Milk-Bone
  • Babies"R"Us
  • Mike & Ike
  • Daytona International Speedway
  • BabyCenter
  • IMAX
  • USTA
  • PEEPS
  • Stryker
  • AOL Engadget
  • Yahoo Sports
  • Preparation H
  • Chiquita
  • Mary Kay
  • NFL Players Association
  • National Confectioners Association
  • Bayer Animal Health
  • Arby's Foundation
  • Hard Rock International
  • Fiat Chrysler Automobiles
  • The Container Store
  • Salix
  • Telemundo
  • Pup-Peroni
  • South African Tourism
  • Longines
  • IRONMAN
  • Pacira
  • Murad
  • CeraVe
  • Quaker State
  • Perdue
  • Cartoon Network
  • Accuweather
  • Hong Kong Tourism Board
  • Harlem Globetrotters
  • Playmobil
  • Tough Mudder
  • Entenmann's
  • Outrigger Resorts
  • Penn Medicine
  • BMW
  • Casio
  • Reef
  • Shell Rotella
  • Courvoisier
  • Bosch
  • Heathrow International Airport
  • Quest Diagnostics
  • Cayman Islands
  • Harley-Davidson
  • BASF
  • Pillsbury
  • Mini Oreo
  • Red Bull Arena
  • Cheerios
  • Cardinal Health