As the leading association that represents the oil and gas industry, API is an organization that not only sets industry standards, but is in the position to educate both consumer and industry audiences on the importance of quality engine oils. Coyne developed a program that combined a comprehensive social content strategy with multiple consumer facing PR efforts to help make ‘motor oil’ matter for consumers.

  • Red Robin Gourmet Burgers & Brews
  • BabyCenter
  • Allergan
  • Hong Kong Tourism Board
  • Seventh Generation
  • Quest Diagnostics
  • Zoetis
  • VF Corporation
  • Hard Rock International
  • BMW
  • Harlem Globetrotters
  • National Confectioners Association
  • Casio
  • Cardinal Health
  • Novartis
  • Playmobil
  • Yahoo Sports
  • ESPN
  • Timberland
  • USTA
  • Crayola
  • Bosch
  • Quaker State
  • Chunky
  • National Canine Research Council
  • Heathrow International Airport
  • Milk-Bone
  • WebMD
  • IRONMAN
  • United States Golf Association
  • Entenmann's
  • AOL Engadget
  • Arby's Foundation
  • Meow Mix
  • Salix
  • Owens Corning
  • South African Tourism
  • Pup-Peroni
  • Banfield Pet Hospital
  • Outrigger Resorts
  • Mike & Ike
  • Babies"R"Us
  • PEEPS
  • Graco
  • GE Water
  • Burger King
  • Del Monte
  • Murad
  • Mohegan Sun
  • Telemundo
  • UPS
  • The University of Virginia Darden School of Business
  • NFL Players Association
  • Chiquita
  • Mini Oreo
  • VTech
  • Accuweather
  • Stryker
  • Mary Kay
  • The Container Store
  • BD
  • Penn Medicine
  • Longines
  • Disney Parks & Resorts
  • NUK
  • Newman's Own Foundation
  • Perdue
  • USA TODAY Sports Media Group
  • Reef
  • Courvoisier
  • CeraVe
  • MLB Players Association
  • Eggland's Best
  • Preparation H
  • Humana
  • Fiat Chrysler Automobiles
  • Lifetime Digital
  • Cayman Islands
  • Cartoon Network
  • Daytona International Speedway
  • Cheerios
  • Advil
  • Pillsbury
  • Shell Rotella
  • Bayer Animal Health
  • Goodyear Tire & Rubber Company
  • USA Swimming Foundation
  • Red Bull Arena
  • Lane Bryant
  • Pfizer Legal Alliance
  • Harley-Davidson
  • ChapStick
  • Pennzoil
  • IMAX
  • Tough Mudder
  • Candy Land
  • BASF
  • Pacira