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Effective communication with their U.S. dealer network is a top priority for BMW. Coyne PR was tapped to re-imagine BMW NA’s communication platform and significantly increase dealer engagement. A fully-staffed Coyne PR editorial team has developed and delivered a new strategic approach and a steady stream of valuable content designed to positively impact dealers’ businesses. Since implementing this new approach, dealer engagement has increased exponentially across all metrics including story views, comments, likes and total number of active dealers.