Burger King came to Coyne to help launch its brand repositioning. The brand wanted to move away from its heavily-male focused campaigns in order to gain further traction with moms. Our team was able to guide the brand through menu launches to reintroducing the kids meal with a little help from the Statue of Liberty, garnering billions of media impressions along the way.

Coyne PR conceived and executed a string of buzz-building efforts including the media-sensation, the bacon sundae.
To help increase Burger King's presence among competitors in social media, Coyne developed a social media strategy increased its Facebook page from 1.2 million to 5.2 million page likes; grew the Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.
To celebrate the new BK CROWNProgram, the team constructed a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island. In alignment with the charitable nature of the program, BURGER KING® also donated $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.
  • Murad
  • Perdue
  • Graco
  • ChapStick
  • Timberland
  • Entenmann's
  • Cheerios
  • Lane Bryant
  • Cartoon Network
  • Babies"R"Us
  • Eggland's Best
  • Harlem Globetrotters
  • AOL Engadget
  • BabyCenter
  • Meow Mix
  • Advil
  • Disney Parks & Resorts
  • Longines
  • Stryker
  • National Confectioners Association
  • The University of Virginia Darden School of Business
  • Novartis
  • Harley-Davidson
  • USA TODAY Sports Media Group
  • Arby's Foundation
  • Preparation H
  • Playmobil
  • Tough Mudder
  • Cardinal Health
  • PEEPS
  • Hong Kong Tourism Board
  • Burger King
  • Candy Land
  • Chiquita
  • Accuweather
  • United States Golf Association
  • Mike & Ike
  • USTA
  • GE Water
  • VF Corporation
  • Red Robin Gourmet Burgers & Brews
  • Shell Rotella
  • Del Monte
  • ESPN
  • Pfizer Legal Alliance
  • USA Swimming Foundation
  • Mini Oreo
  • Mary Kay
  • Quaker State
  • Goodyear Tire & Rubber Company
  • Owens Corning
  • NUK
  • Salix
  • Outrigger Resorts
  • BD
  • BASF
  • Bosch
  • Heathrow International Airport
  • South African Tourism
  • Cayman Islands
  • Crayola
  • Reef
  • IRONMAN
  • Casio
  • Bayer Animal Health
  • IMAX
  • Courvoisier
  • Lifetime Digital
  • Pup-Peroni
  • Humana
  • Pennzoil
  • Mohegan Sun
  • Newman's Own Foundation
  • NFL Players Association
  • MLB Players Association
  • WebMD
  • BMW
  • Seventh Generation
  • VTech
  • Telemundo
  • Daytona International Speedway
  • Fiat Chrysler Automobiles
  • Hard Rock International
  • Allergan
  • The Container Store
  • National Canine Research Council
  • Banfield Pet Hospital
  • Red Bull Arena
  • Milk-Bone
  • Pillsbury
  • CeraVe
  • UPS
  • Zoetis
  • Chunky
  • Penn Medicine
  • Pacira
  • Yahoo Sports
  • Quest Diagnostics