Burger King came to Coyne to help launch its brand repositioning. The brand wanted to move away from its heavily-male focused campaigns in order to gain further traction with moms. Our team was able to guide the brand through menu launches to reintroducing the kids meal with a little help from the Statue of Liberty, garnering billions of media impressions along the way.

Coyne PR conceived and executed a string of buzz-building efforts including the media-sensation, the bacon sundae.
To help increase Burger King's presence among competitors in social media, Coyne developed a social media strategy increased its Facebook page from 1.2 million to 5.2 million page likes; grew the Twitter followers by more than 25,000 and expanded into new channels including Google+ and YouTube.
To celebrate the new BK CROWNProgram, the team constructed a BK® crown large enough to fit the Statue of Liberty – 15-feet high by 19-feet wide with a circumference of 60-feet – and sailed the Guinness World Records®-setting sculpture down the Hudson River towards Liberty Island. In alignment with the charitable nature of the program, BURGER KING® also donated $125,000 to the Statue of Liberty’s refurbishment project for her 125th birthday.
  • BabyCenter
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