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Einstein Bros. Bagels

Einstein Bros.® Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne to develop engaging, buzz-worthy and disruptive campaigns that drive brand relevance with its core and target consumers, from in-store creative and custom landing pages to a new hair care line and award winning public relations programming.

Cheese. Bacon. Repeat! Einstein Bros.® Bagels released a new line of Cheesy Shampoo and Wakin’ Bacon Conditioner to give breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines. Consumers were encouraged to purchase limited edition sets of the custom-scented shampoo and conditioner for $9.99 while supplied lasted. The products were inspired by the mouth-watering scents of Einstein Bros.® Bagels’ limited-time Cheesy Wakin’ Bacon sandwich and left consumers looking incredible and smelling edible, all day long.