Einstein Bros.® Bagels, a leading quick-casual company known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, enlisted Coyne to develop engaging, buzz-worthy and disruptive campaigns drive brand relevance with its core and target consumers.

Cheese. Bacon. Repeat! Einstein Bros.® Bagels released a new line of Cheesy Shampoo and Wakin’ Bacon Conditioner to give breakfast enthusiasts an entirely new way to incorporate their love for cheese and bacon into their morning routines. Consumers were encouraged to purchase limited edition sets of the custom-scented shampoo and conditioner for $9.99 while supplied lasted. The products were inspired by the mouth-watering scents of Einstein Bros.® Bagels’ limited-time Cheesy Wakin’ Bacon sandwich and left consumers looking incredible and smelling edible, all day long.
To generate widespread awareness for the Boosted Bagels launch, Coyne leaned heavily on the Espresso Buzz Bagel, made with 32mg of caffeine (nearly as much as a can of cola), to develop Nurse The Buzz, a dynamic campaign that celebrated a group that needs a good buzz to keep themselves going through long shifts – nurses.