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Coyne worked on a range of initiatives over several years to support Chunky soup and its sponsorship of the NFL. Coyne created a 32-city “Tailgating Tour” with Commissioner of Tailgating Joe Cahn, leading to a 214% increase in brand coverage over the previous year’s program.

Our team also helped launch the brand’s annual Click for Cans food donation program through an innovative, eye catching event by weighing NFL players in cans of soup to be donated to local food banks, created Super Bowl events that drove new levels of attention for the brand and supported the largest roster of athletes and their real-life moms to ever appear in the famed Campbell’s Chunky soup “Mama’s Boys” ad campaign.