Fiber One

To launch Fiber One™ Chewy bars for kids, Coyne created “Snack Champs,” a campaign identifying moms who posted smart, fun snacking options on Pinterest. Coyne partnered with popular “Hungry Girl” Lisa Lillien to surprise this select group of moms with a repin on a Fiber One Chewy Pinterest board. The campaign resulted in thousands of repins generated by consumers and recognition from the New York Times, citing Fiber One Chewy as a modern marketer adapting to consumers’ evolving media consumption habits