EXPAREL

Whether it’s a tonsillectomy at 6 years old or a total knee replacement at 60+, EXPAREL^®, a long-acting, local anesthetic that relieves pain for the first few days after surgery, can be a partner in enhancing patients’ recovery experiences throughout their lives. To highlight the variety of procedures EXPAREL can be used in and raise awareness for this non-opioid option, Coyne collaborated with strategic partners, including Runner’s World, SheKnows, and Tinyhood, to reach unique target audiences of active older adults, parents, and expecting mothers. Through a mix of sponsored content, in-person and virtual events, paid and organic social media, and influencer amplification, these programs spotlighted the importance of non-opioid pain management options, garnering 17.8M+ impressions for EXPAREL across audiences.