Hasbro, a global play and entertainment company, looked to Coyne for support on various initiatives, including a milestone anniversary for a beloved board game, the launch of a new game and a user-generated advertising campaign.
Hasbro brought Coyne on board to develop and execute a sweet celebration for the 60th birthday of the beloved Candy Land board game. The curves of Lombard Street in San Francisco turned out to be the perfect match for a transformation into the magical Candy Land path. Area children were divided into four teams to represent the game pieces and oversized cards dictated the moves along the colored path, generating nationwide awareness for the milestone birthday.
To help the media see, hear, and understand the concept of Hasbro’s new Noodleboro games, Coyne put on a Broadway “Play About Play!” The games were brought to life with a thirty minute three-act play featuring the lighthearted adventures of the Noodleboro kids, followed by a comprehensive media relations program to generate widespread awareness.
With a new user-generated advertising campaign set to launch for Cranium, Hasbro’s widely popular party game, Coyne was called upon to help increase participation. Our team worked with Hasbro to drive entries, as the brand searched for real players and real moments to feature in a new TV commercial.
