BabyBjörn called upon Coyne PR to raise current awareness levels among new and expectant parents across all its product categories.  Media coverage of the BabyBjörn brand in the U.S., despite the company having more than 20 products in its portfolio, had predominately been carrier-driven, led by sweeping coverage of celebrity baby-wearing fans. As a first step, Coyne PR set out to re-introduced to brand to key juvenile product industry influencers, opinion leaders and members of the media by literally taking the show on the road through a series of cross-country media one-one-ones.

  • USA Swimming Foundation
  • Fiat Chrysler Automobiles
  • Pup-Peroni
  • South African Tourism
  • Eggland's Best
  • AOL Engadget
  • Cardinal Health
  • Graco
  • Courvoisier
  • Red Robin Gourmet Burgers & Brews
  • Lane Bryant
  • USA TODAY Sports Media Group
  • Goodyear Tire & Rubber Company
  • Bayer Animal Health
  • Telemundo
  • Lifetime Digital
  • Banfield Pet Hospital
  • Candy Land
  • BD
  • IMAX
  • Red Bull Arena
  • Daytona International Speedway
  • Stryker
  • Mini Oreo
  • Mary Kay
  • Perdue
  • WebMD
  • Penn Medicine
  • Hong Kong Tourism Board
  • Humana
  • Mike & Ike
  • Playmobil
  • Owens Corning
  • Cayman Islands
  • National Confectioners Association
  • Milk-Bone
  • Mohegan Sun
  • Heathrow International Airport
  • Del Monte
  • NFL Players Association
  • The University of Virginia Darden School of Business
  • Harlem Globetrotters
  • Reef
  • Cheerios
  • Preparation H
  • BASF
  • CeraVe
  • Pfizer Legal Alliance
  • Cartoon Network
  • BabyCenter
  • Zoetis
  • Crayola
  • Burger King
  • UPS
  • Chunky
  • The Container Store
  • Shell Rotella
  • ChapStick
  • Pennzoil
  • Pacira
  • Pillsbury
  • IRONMAN
  • Hard Rock International
  • Timberland
  • ESPN
  • GE Water
  • Tough Mudder
  • Harley-Davidson
  • Allergan
  • Seventh Generation
  • Arby's Foundation
  • Entenmann's
  • VTech
  • Babies"R"Us
  • Accuweather
  • Murad
  • Casio
  • Novartis
  • Disney Parks & Resorts
  • Salix
  • Newman's Own Foundation
  • MLB Players Association
  • National Canine Research Council
  • Outrigger Resorts
  • Advil
  • Bosch
  • Longines
  • VF Corporation
  • Yahoo Sports
  • NUK
  • USTA
  • Meow Mix
  • United States Golf Association
  • Quaker State
  • Quest Diagnostics
  • BMW
  • Chiquita
  • PEEPS