BabyBjörn called upon Coyne PR to raise current awareness levels among new and expectant parents across all its product categories.  Media coverage of the BabyBjörn brand in the U.S., despite the company having more than 20 products in its portfolio, had predominately been carrier-driven, led by sweeping coverage of celebrity baby-wearing fans. As a first step, Coyne PR set out to re-introduced to brand to key juvenile product industry influencers, opinion leaders and members of the media by literally taking the show on the road through a series of cross-country media one-one-ones.

  • Pacira
  • BMW
  • Harley-Davidson
  • Hong Kong Tourism Board
  • USA TODAY Sports Media Group
  • IRONMAN
  • Perdue
  • BD
  • USA Swimming Foundation
  • Quaker State
  • ChapStick
  • Graco
  • Tough Mudder
  • Murad
  • NFL Players Association
  • ESPN
  • Babies"R"Us
  • Chunky
  • Cardinal Health
  • AOL Engadget
  • UPS
  • Mike & Ike
  • Outrigger Resorts
  • National Confectioners Association
  • Accuweather
  • Harlem Globetrotters
  • Fiat Chrysler Automobiles
  • Bayer Animal Health
  • Longines
  • Allergan
  • BabyCenter
  • Courvoisier
  • Disney Parks & Resorts
  • Salix
  • MLB Players Association
  • Humana
  • Mohegan Sun
  • Seventh Generation
  • Reef
  • Stryker
  • Heathrow International Airport
  • Hard Rock International
  • Goodyear Tire & Rubber Company
  • Eggland's Best
  • Red Bull Arena
  • Owens Corning
  • The Container Store
  • Meow Mix
  • CeraVe
  • Playmobil
  • BASF
  • Mini Oreo
  • Daytona International Speedway
  • Pup-Peroni
  • Burger King
  • Penn Medicine
  • NUK
  • Entenmann's
  • WebMD
  • Lane Bryant
  • Crayola
  • Cayman Islands
  • Milk-Bone
  • United States Golf Association
  • VTech
  • Pfizer Legal Alliance
  • Casio
  • Candy Land
  • Banfield Pet Hospital
  • Telemundo
  • Novartis
  • Arby's Foundation
  • IMAX
  • Chiquita
  • The University of Virginia Darden School of Business
  • Zoetis
  • Red Robin Gourmet Burgers & Brews
  • Yahoo Sports
  • Pillsbury
  • Advil
  • Cheerios
  • USTA
  • National Canine Research Council
  • Mary Kay
  • Pennzoil
  • Shell Rotella
  • South African Tourism
  • Newman's Own Foundation
  • VF Corporation
  • Preparation H
  • Bosch
  • Quest Diagnostics
  • Del Monte
  • PEEPS
  • Lifetime Digital
  • Cartoon Network
  • GE Water
  • Timberland