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BabyBjörn called upon Coyne PR to raise current awareness levels among new and expectant parents across all its product categories.  Media coverage of the BabyBjörn brand in the U.S., despite the company having more than 20 products in its portfolio, had predominately been carrier-driven, led by sweeping coverage of celebrity baby-wearing fans. As a first step, Coyne PR set out to re-introduce the brand to key juvenile product industry influencers, opinion leaders and members of the media by literally taking the show on the road through a series of cross-country media one-one-ones.