Hornitos Tequila calls on Coyne to keep the brand top of mind with its target consumer — the milleninial male. The team has coordinated editor events, hosted happy hours at outlets such as Playboy, Maxim and Thrillist, launched new products in Hornitos Black Barrel and Hornitos Cristalino, as well as builds a comprehensive news bureau to ensure media are always taking a shot on Hornitos.