Hot Tamales

Coyne collaborated with brand marketing partners to conduct a Flavor Town Takeover to celebrate the start of summer and to support the national launch of HOT TAMALES^® TROPICAL HEAT™. The takeover included activations in three U.S. towns whose names reflected the three flavors in the TROPICAL HEAT™ mix – Mango, FL; Pine Apple, AL and Limon, CO; in conjunction with a national sweepstakes. More than 260 million media impressions were generated from the program.