For the world’s largest supplier of store brand infant formula, Coyne took an insights-driven,multi-layered approach to reaching new moms, from developing campaigns on return-to-work moms to developing the Pulse of Pediatricians, a survey of pediatricians about the most common questions new moms ask about their babies’ health and well-being. An array of experts, content creators and other key influencers drove awareness for Perrigo, resulting in parent-focused media, including Babycenter, Parents.com, SheKnows.com, HuffPost Parents, Yahoo! Baby, AOL Parenting and print and broadcast media nationwide.
