Coyne creates pediatrician-focused programs to support Perrigo’s store-brand infant formula, a high-quality, safe, and nutritionally equivalent food source that provides the best value compared to its name-brand counterparts. Store-brand formula helps parents effectively stretch their dollars without compromise. The array of topics has included food insecurity, navigating a sometimes-confusing array of infant formula choices, and the importance of safe formula practices, articulated through direct mail, website content, paid media, trade shows, podcasts, and more. Ultimately, an empathetic and informative creative approach helps increase store-brand awareness within the pediatric community and positions Perrigo as a trusted resource and solution for parents who choose formula for their babies.
