With an extra kick of ginger taste, Canada Dry Bold is not your grandma’s ginger ale, and to introduce the new offering, Canada Dry debuted a creative platform featuring a bold grandma that is anything but typical.
To support the launch, Coyne PR engaged a squad of fierce grandmas, like Baddie Winkle on Instagram and TikTok that embodied the “Not Your Grandma’s” spirit to share details of the launch with their followers. Mailers that featured the new flavor and other “Not Your Grandma’s” items including hot pink slippers, bedazzled pill cases, and edgy cross-stitch kits were sent to media and influencers to drive additional awareness. And Bold measures yielded Bold results! Both media and influencers alike took to social to share the mailers and details of the new flavor including the ultimate embodiment of #grandmagoals, Kris Jenner!
