Kraft Toasted Chips

To launch “toasted, not fried” Toasted Chips, Coyne created the “No Fry Zone” at Hermosa Beach in California featuring actor George Hamilton unveiling the World’s Largest Beach Towel. The “No Fry Zone” program baked-up more than 1,400 media placements and more than 30 million media impressions, including ABC’s “Good Morning America.”