To reach consumers about Perdue’s leadership in providing No-Antibiotics-Ever (NAE) chicken, Coyne developed an animated video emphasizing how some other poultry brands “dance” around the issue of antibiotics with caveats and exceptions, while Perdue’s no antibiotics ever stance is indisputable. The video significantly outperformed previous brand efforts on Facebook, YouTube and Instagram.

  • BD
  • National Canine Research Council
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