Coyne handles creative and PR for the Entenmann’s brand including Donuts, Little Bites muffins and their new Minis line. To celebrate the brand’s 120th Birthday, Coyne created the I Sing on the Cake Promotion where consumers had a chance to win big prizes. For those who sang Happy Birthday to Entenmann’s the brand donated to the Give A Note Foundation which helps fund Music Education in Schools. We also support the brand with initiatives throughout the year including National Donut Day.

The brand's 120th Birthday was fully supported with the creation of a custom microsite, an engaging consumer video used in social and digital media to drive awareness for the birthday celebration, as well as a full-scale influencer and PR campaign to drive chatter and buzz, including a feature on the Today Show.
Coyne also helped Entenmann's celebrate with their fans through support of National Donut Day handing out 50,000 donuts in Times Square. With the help of the Harlem Globetrotters, the event was a Slam Dunk.
Coyne PR generated unprecedented buzz for the brand's free donut giveaway sweepstakes and a Rockin partnership with the Hard Rock Cafe to create two specialty Donut Burgers. Coverage appeared in USA Today, Hello Giggles, Daily Meal, Delish, Radar and People Food.