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Northern Trust

With its extensive experience in the NJ and NYC markets, the PGA TOUR enlisted Coyne to serve as its caddie for THE NORTHERN TRUST - the tristate area’s premier golfing event, and the first event of the PGA TOUR’s FedExCup Playoffs, held at Liberty National Golf Club in Jersey City. Coyne developed a comprehensive communications program to position the tournament as a best-in-class experience for core golf and casual fans both inside and outside the ropes.