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As the AOR for IRONMAN, Coyne was charged with developing and implementing comprehensive strategic public relations plans to build brand awareness and to generate widespread, global media coverage leading up to, during, and following the iconic IRONMAN World Championship in Kona, Hawaii. Our team’s full-on PR efforts truly embodied IRONMAN’s mantra that “anything is possible,” with media generated in support of each of four successive IRONMAN World Championships shattering all previous total coverage records for the brand.