PXG

To bolster community presence and drive local market awareness, Parsons Xtreme Golf (PXG) and its local company-owned store in Paramus partnered with Coyne PR to develop and execute a multifaceted public relations campaign targeting Northern New Jersey residents and media, with a focus on Paramus. Central to this initiative was the goal of fostering significant community engagement through unique events and partnerships. Coyne PR and PXG Paramus orchestrated impactful activities. These included a holiday pet drive in collaboration with the Bergen County Animal Shelter and an educational event with Don Bosco Prep, a local high school. The event highlighted the intersection of STEM (Science, Technology, Engineering, and Mathematics) and golf, demonstrating PXG's commitment to educational community initiatives. Additionally, PXG Paramus offered free weekly or bi-weekly golf clinics to further establish itself as a community cornerstone, boosting local traffic and visibility.