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Palmer’s, a beloved cult classic drugstore brand, has been offering consumers trusted skincare at the ultimate value for decades. As the first mass market Cocoa Butter product, Palmer’s came to be known for their standout Cocoa Butter Lotion, collecting multiple media accolades and celebrity fans along the way. But the brand offers so much more than that under multiple product umbrellas. Through more than a decade of work with the brand as AOR, the Coyne team positioned them at the top of the mass market beauty brand category in the eyes of media and consumers through buzzed-about celebrity collaborations, creative product launches and grassroots sampling efforts.

When music mogul DJ Khaled touted Palmer’s Cocoa Butter Formula lotion as a “major key” on his ultra-popular Snapchat channel, the world took notice! Coyne worked with the brand to forge a partnership between the Grammy-nominated artist and Palmer’s to generate awareness and hype for an exclusive DJ Khaled x Palmer’s capsule collection launch.