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Palmer’s, a beloved cult classic drugstore brand, has been offering consumers trusted skincare at the ultimate value for decades. As the first mass market Cocoa Butter product, Palmer’s has come to be known for their standout Cocoa Butter Lotion, collecting multiple media accolades and celebrity fans along the way. But the brand offers so much more than that including a suite of body care, hair care, baby care, face, lip and “mom to be” offerings and innovative items under their Cocoa Butter, Coconut Oil Formula and Olive Oil Formula umbrellas as well.

Through more than a decade of work with the brand, the Coyne team has positioned them at the top of the mass market beauty brand category in the eyes of media consumers through buzzed-about celebrity collaborations, creative product launches and grassroots sampling efforts.

When music mogul DJ Khaled touted Palmer’s Cocoa Butter Formula lotion as a “major key” on his ultra-popular Snapchat channel, the world took notice! Coyne worked with the brand to forge a partnership between the Grammy-nominated artist and Palmer’s to generate awareness and hype for an exclusive DJ Khaled x Palmer’s capsule collection launch.