Palmer’s, a cult classic drugstore brand and longtime Coyne client, has been offering consumers trusted skincare at the ultimate value for decades. As the first mass market Cocoa Butter product, Palmer’s has come to be known for their standout Cocoa Butter Formula line, collecting multiple media accolades and celebrity fans along the way. But the brand offers so much more than that including a suite of hair care offerings and innovative items under their Coconut Oil Formula and Olive Oil Formula umbrellas.

Through more than a decade of work with the brand, the Coyne team has positioned them at the top of the mass market beauty brand category in the eyes of media consumers through buzzed-about celebrity collaborations, creative product launches and grassroots sampling efforts.

When music mogul DJ Khaled touted Palmer’s Cocoa Butter Formula lotion as a “major key” on his ultra-popular Snapchat channel, the world took notice! Coyne worked with the brand to forge a partnership between the Grammy-nominated artist and Palmer’s and worked to generate awareness and hype for an exclusive DJ Khaled x Palmer’s capsule collection launch.
Coyne PR was tasked with developing a star-worthy media campaign surrounding Jennifer Love Hewitt, the latest celebrity to bare her pregnant bump for Palmer’s popular Cocoa Butter Formula stretch mark product ad campaign.
To celebrate Palmer’s 175th Anniversary, Coyne planned a memorable celebration that honored the rich history of the brand and launch the entry into a new product category with Palmer’s Cocoa Butter Formula Eventone Suncare.