Newman's Own Foundation

Coyne partnered with Newman’s Own^® to raise the profile of the brand and create stronger awareness for its unique 100% profits to charity business model. Coyne created “Greens For Good,” a recipe contest utilizing the brand’s signature salad dressing and awarding the Grand Prize Winner $35,000 – not for the entrant themselves, but for the charity of their choice. Other programs included the launch of an online video series showcasing inspirational stories of “where the money goes,” a story that Coyne broke in the New York Times and which led to nationwide coverage in more than 20 additional news outlets. Coyne also created a comprehensive social media content strategy, highlighted grant recipients in their local markets and secured multiple national stories on everything from celebrating Paul Newman’s birthday to highlighting the celebrities who credit Paul as an inspiration for their own philanthropic endeavors.