thinkThin

For thinkThin^®, Coyne raised the brand profile and secured features for Founder and CEO Lizanne Falsetto, a former model who founded the company in her own kitchen. Coyne also helped seed the protein bar at red carpet events and TV show green rooms, leveraging a celebrity following which includes Heidi Klum, Jennifer Lopez and Ryan Seacrest. The results helped raise the bar - the brand was later sold for $200 million.