Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium. As the project crossed the finished line, we generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value.

Coyne created the first and only DAYTONA Rising 500 - a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.
  • Reef
  • NFL Players Association
  • AOL Engadget
  • Eggland's Best
  • WebMD
  • Mini Oreo
  • Timberland
  • Courvoisier
  • NUK
  • Harlem Globetrotters
  • Pfizer Legal Alliance
  • Cayman Islands
  • The University of Virginia Darden School of Business
  • Banfield Pet Hospital
  • Mary Kay
  • Humana
  • Advil
  • Owens Corning
  • PEEPS
  • Bosch
  • BASF
  • Hong Kong Tourism Board
  • MLB Players Association
  • UPS
  • Heathrow International Airport
  • Shell Rotella
  • IMAX
  • Babies"R"Us
  • Seventh Generation
  • Perdue
  • Pennzoil
  • Chiquita
  • USA TODAY Sports Media Group
  • GE Water
  • USA Swimming Foundation
  • Casio
  • Quaker State
  • United States Golf Association
  • Newman's Own Foundation
  • Milk-Bone
  • Entenmann's
  • Accuweather
  • Penn Medicine
  • Allergan
  • Red Robin Gourmet Burgers & Brews
  • Del Monte
  • Arby's Foundation
  • BD
  • Pup-Peroni
  • Meow Mix
  • VF Corporation
  • ESPN
  • Mohegan Sun
  • Red Bull Arena
  • USTA
  • Longines
  • Goodyear Tire & Rubber Company
  • Yahoo Sports
  • The Container Store
  • VTech
  • Preparation H
  • South African Tourism
  • Mike & Ike
  • Novartis
  • Harley-Davidson
  • Quest Diagnostics
  • Murad
  • Daytona International Speedway
  • IRONMAN
  • Hard Rock International
  • Stryker
  • Lane Bryant
  • ChapStick
  • Cartoon Network
  • BabyCenter
  • Playmobil
  • National Canine Research Council
  • Disney Parks & Resorts
  • Pillsbury
  • Candy Land
  • CeraVe
  • Cardinal Health
  • Zoetis
  • Crayola
  • Chunky
  • Fiat Chrysler Automobiles
  • Outrigger Resorts
  • National Confectioners Association
  • BMW
  • Pacira
  • Salix
  • Bayer Animal Health
  • Telemundo
  • Lifetime Digital
  • Tough Mudder
  • Cheerios
  • Graco
  • Burger King