Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium. As the project crossed the finished line, we generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value.

Coyne created the first and only DAYTONA Rising 500 - a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.
  • Playmobil
  • Preparation H
  • Seventh Generation
  • Red Robin Gourmet Burgers & Brews
  • The Container Store
  • National Canine Research Council
  • Mini Oreo
  • Pennzoil
  • USTA
  • Harlem Globetrotters
  • Advil
  • Outrigger Resorts
  • Disney Parks & Resorts
  • Harley-Davidson
  • Reef
  • Eggland's Best
  • Accuweather
  • Zoetis
  • Yahoo Sports
  • Mohegan Sun
  • BD
  • Candy Land
  • Novartis
  • Cartoon Network
  • Salix
  • BabyCenter
  • Telemundo
  • ChapStick
  • Penn Medicine
  • CeraVe
  • AOL Engadget
  • USA Swimming Foundation
  • Hard Rock International
  • Courvoisier
  • National Confectioners Association
  • Owens Corning
  • Red Bull Arena
  • Quest Diagnostics
  • MLB Players Association
  • Stryker
  • Chiquita
  • Meow Mix
  • Pacira
  • Bosch
  • United States Golf Association
  • Murad
  • Timberland
  • USA TODAY Sports Media Group
  • Casio
  • Mike & Ike
  • Lane Bryant
  • Chunky
  • Tough Mudder
  • Banfield Pet Hospital
  • GE Water
  • Heathrow International Airport
  • BASF
  • Hong Kong Tourism Board
  • NFL Players Association
  • Shell Rotella
  • Pfizer Legal Alliance
  • Babies"R"Us
  • VF Corporation
  • Graco
  • Longines
  • Quaker State
  • Entenmann's
  • VTech
  • UPS
  • WebMD
  • Pup-Peroni
  • The University of Virginia Darden School of Business
  • IRONMAN
  • Del Monte
  • Pillsbury
  • Perdue
  • Burger King
  • IMAX
  • NUK
  • Allergan
  • Newman's Own Foundation
  • Crayola
  • Arby's Foundation
  • Milk-Bone
  • Humana
  • Bayer Animal Health
  • ESPN
  • Lifetime Digital
  • Cheerios
  • Daytona International Speedway
  • Mary Kay
  • BMW
  • Cardinal Health
  • Fiat Chrysler Automobiles
  • Goodyear Tire & Rubber Company
  • Cayman Islands
  • PEEPS
  • South African Tourism