Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium. As the project crossed the finished line, we generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value.

Coyne created the first and only DAYTONA Rising 500 - a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.
  • Heathrow International Airport
  • USTA
  • South African Tourism
  • Novartis
  • Quaker State
  • ChapStick
  • VF Corporation
  • Perdue
  • Accuweather
  • Stryker
  • Yahoo Sports
  • National Canine Research Council
  • Harley-Davidson
  • Mary Kay
  • The Container Store
  • Cayman Islands
  • WebMD
  • IMAX
  • Crayola
  • Red Robin Gourmet Burgers & Brews
  • VTech
  • Milk-Bone
  • Casio
  • Reef
  • Disney Parks & Resorts
  • Graco
  • The University of Virginia Darden School of Business
  • Burger King
  • Courvoisier
  • Fiat Chrysler Automobiles
  • Penn Medicine
  • Murad
  • Hong Kong Tourism Board
  • Babies"R"Us
  • BASF
  • PEEPS
  • UPS
  • GE Water
  • United States Golf Association
  • ESPN
  • NFL Players Association
  • AOL Engadget
  • Mike & Ike
  • Outrigger Resorts
  • Lifetime Digital
  • Bosch
  • Del Monte
  • Pacira
  • Arby's Foundation
  • Mini Oreo
  • Entenmann's
  • Timberland
  • Advil
  • Lane Bryant
  • BabyCenter
  • Eggland's Best
  • Telemundo
  • Preparation H
  • CeraVe
  • Chiquita
  • Hard Rock International
  • Cardinal Health
  • Red Bull Arena
  • Meow Mix
  • Cartoon Network
  • Candy Land
  • Cheerios
  • Pfizer Legal Alliance
  • USA Swimming Foundation
  • Owens Corning
  • Mohegan Sun
  • Daytona International Speedway
  • Pennzoil
  • Humana
  • Salix
  • NUK
  • Tough Mudder
  • Bayer Animal Health
  • National Confectioners Association
  • BD
  • Seventh Generation
  • Goodyear Tire & Rubber Company
  • MLB Players Association
  • Newman's Own Foundation
  • BMW
  • Playmobil
  • Chunky
  • USA TODAY Sports Media Group
  • Longines
  • Allergan
  • Banfield Pet Hospital
  • Harlem Globetrotters
  • Quest Diagnostics
  • Shell Rotella
  • IRONMAN
  • Pup-Peroni
  • Zoetis
  • Pillsbury