Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium. As the project crossed the finished line, we generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value.

Coyne created the first and only DAYTONA Rising 500 - a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.
  • The University of Virginia Darden School of Business
  • PEEPS
  • Chiquita
  • USTA
  • Advil
  • Murad
  • Tough Mudder
  • Pfizer Legal Alliance
  • Outrigger Resorts
  • United States Golf Association
  • BD
  • Quest Diagnostics
  • USA TODAY Sports Media Group
  • Babies"R"Us
  • Courvoisier
  • Newman's Own Foundation
  • ESPN
  • Allergan
  • Arby's Foundation
  • WebMD
  • Timberland
  • National Confectioners Association
  • Harley-Davidson
  • Cardinal Health
  • Lifetime Digital
  • Entenmann's
  • Crayola
  • Humana
  • Pacira
  • Banfield Pet Hospital
  • Milk-Bone
  • Salix
  • Cayman Islands
  • CeraVe
  • National Canine Research Council
  • Del Monte
  • Accuweather
  • Eggland's Best
  • Daytona International Speedway
  • Hong Kong Tourism Board
  • IMAX
  • Shell Rotella
  • Candy Land
  • Penn Medicine
  • Mohegan Sun
  • Seventh Generation
  • Perdue
  • Chunky
  • Harlem Globetrotters
  • Mini Oreo
  • MLB Players Association
  • Fiat Chrysler Automobiles
  • USA Swimming Foundation
  • NFL Players Association
  • Telemundo
  • Graco
  • Longines
  • Disney Parks & Resorts
  • Stryker
  • Quaker State
  • Hard Rock International
  • BMW
  • Cheerios
  • Red Bull Arena
  • Preparation H
  • GE Water
  • VF Corporation
  • Mike & Ike
  • Pillsbury
  • ChapStick
  • Meow Mix
  • VTech
  • IRONMAN
  • Red Robin Gourmet Burgers & Brews
  • BabyCenter
  • Yahoo Sports
  • Reef
  • Pup-Peroni
  • Owens Corning
  • Heathrow International Airport
  • Cartoon Network
  • Goodyear Tire & Rubber Company
  • Lane Bryant
  • Mary Kay
  • BASF
  • Playmobil
  • NUK
  • Bayer Animal Health
  • Zoetis
  • Pennzoil
  • South African Tourism
  • Novartis
  • The Container Store
  • AOL Engadget
  • Casio
  • Burger King
  • UPS
  • Bosch