Daytona International Speedway (DIS) tasked Coyne with constructing a three-year narrative about its $400 million DAYTONA Rising redevelopment project, transforming DIS into the world’s first motorsports stadium. As the project crossed the finished line, we generated more than one billion impressions, nearly 8,000 stories and more than $19 million in publicity value.

Coyne created the first and only DAYTONA Rising 500 - a competition featuring massive construction equipment in place of stock cars that bestowed upon the winners the honor of being the first to officially break ground on the project.
  • Cheerios
  • Quaker State
  • Cayman Islands
  • Lifetime Digital
  • Stryker
  • Meow Mix
  • Daytona International Speedway
  • USA Swimming Foundation
  • Arby's Foundation
  • CeraVe
  • The University of Virginia Darden School of Business
  • National Canine Research Council
  • PEEPS
  • Pfizer Legal Alliance
  • Preparation H
  • Murad
  • Mary Kay
  • Goodyear Tire & Rubber Company
  • Burger King
  • Telemundo
  • Timberland
  • Candy Land
  • Pup-Peroni
  • Hong Kong Tourism Board
  • Playmobil
  • Banfield Pet Hospital
  • USA TODAY Sports Media Group
  • BASF
  • Courvoisier
  • Longines
  • BMW
  • National Confectioners Association
  • BD
  • Newman's Own Foundation
  • South African Tourism
  • Mike & Ike
  • Seventh Generation
  • Reef
  • Harlem Globetrotters
  • Del Monte
  • Fiat Chrysler Automobiles
  • Mohegan Sun
  • Red Robin Gourmet Burgers & Brews
  • Disney Parks & Resorts
  • Chunky
  • Milk-Bone
  • Owens Corning
  • The Container Store
  • Red Bull Arena
  • Cartoon Network
  • Pacira
  • Shell Rotella
  • Outrigger Resorts
  • IRONMAN
  • BabyCenter
  • Tough Mudder
  • Advil
  • NUK
  • ESPN
  • Salix
  • AOL Engadget
  • Cardinal Health
  • Hard Rock International
  • Pennzoil
  • ChapStick
  • Quest Diagnostics
  • NFL Players Association
  • GE Water
  • Eggland's Best
  • Zoetis
  • United States Golf Association
  • Pillsbury
  • Chiquita
  • Novartis
  • Yahoo Sports
  • MLB Players Association
  • Mini Oreo
  • VTech
  • VF Corporation
  • Penn Medicine
  • Bosch
  • Perdue
  • Graco
  • Babies"R"Us
  • IMAX
  • Humana
  • Allergan
  • Casio
  • UPS
  • Crayola
  • Entenmann's
  • WebMD
  • Bayer Animal Health
  • USTA
  • Harley-Davidson
  • Lane Bryant
  • Heathrow International Airport
  • Accuweather