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Looking to enhance Stryker Orthopaedics’ reputation in the competitive orthopedic medical device market, Coyne PR helped humanize the company by showing how its innovative technologies change people’s lives.

Efforts touted positive patient experiences, including an ultra-marathoner who ran across the U.S. in 100 days after having his broken tibia repaired with a Stryker T2 Tibial Nail; as well as joint replacement patients who were back on their feet quickly thanks to the MAKO Robotic Arm Assisted Technology, Stryker’s pioneering orthopedic surgery device.