Tazo Tea

Tazo^® Tea tasked Coyne with demonstrating the artfully blended teas and unique tastes of Tazo to local food and lifestyle media in select markets. Coyne created “Tazo Tea Dark Dining,” a multi-sensory journey for media to discover the Tazo Taste experience by dining on dishes and drinks infused with Tazo Tea. However, there was one unique exception – all of the media were blindfolded! The team also worked with local culinary masters to create Tazo recipes and serve them during the Dark Dining event. Coyne poured on the media for Tazo Tea, with more than 85 stories and 12 million impressions in just three local markets: San Francisco, Seattle and Denver. Tazo Tea was featured in media across all categories, including local television affiliates, top daily newspapers and sites like Yahoo! and YumSugar.com.