RITZ

RITZ looked to Coyne to liven up its new “Open for Fun” integrated marketing campaign. Coyne broke the story with the New York Times and extended it by creating the RITZ Fun-alysis, a survey revealing that fun is actually “fun”damental to our lives, impacting our relationships, jobs and where we live. The outreach generated approximately 560 print, broadcast and online placements, resulting in a CPM of $2.17.