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For a company that is such a vital part of the nation’s economy delivering millions of packages every day, they’re also one of the largest fleets on the road. That’s why UPS wanted to build awareness for their dedication to sustainability. By leveraging its arsenal of internal experts, unique data and strides made in forward-thinking technology, Coyne positioned UPS as a leading voice in business sustainability throughout trade and business media, as well as ongoing news bureau activity and thought leadership positioning for the company.