Coyne PR is proud to announce it has been named a finalist for the Most Innovative PR And Marketing Team on behalf of clients VTech and LeapFrog in the 2021 Toy & Game International Excellence (TAGIE) Awards.

Nowadays it takes a virtual village to raise children and that rang especially true in 2020.  With COVID-19 a paramount concern, brands sought ways to provide additional value and deeper connections with consumers by creating a culture of support.  While serving as a resources to parents has always been a part of both brands’ DNA, Coyne PR developed relevant and engaging ways to extend the consumer relationship by providing parents with purposeful, practical and premium content that transcended highlighting product offerings.

These programs were recognized by industry experts, retailers and consumers with a nomination by The Toy & Game Innovation Awards.  The TAGIEs recognize the teams the inventors worked with at the companies that brought their ideas to life. This collaboration and inventiveness has resulted in some of the most fun and entertaining play products on the market today. The TAGIEs also honor those inventor greats who stand out in the toy industry for their exceptionally innovative spirit of fun, philanthropy and humanitarianism.

“We are pleased to be nominated for such a prestigious award in the toy industry,” said President, Rich Lukis. “We may be the only agency with a fully dedicated toy and juvenile products practice. This allows us to leverage an amazing depth of category expertise when developing these types of collaborative programs.”

Voting for the 14th annual TAGIE Awards is open through October 31st at midnight. To vote, please visit Winners will be announced on November 19th at the TAGIEs.


For the past 14 years, CHITAG/POP has hosted the TAGIEs to showcase the creativity and originality of the industry’s innovators and to be recognized and celebrated by their peers from around the world for an extraordinary evening.

As 2019 Creative Agency of the Year, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 1000 industry awards since the agency’s inception in 1991 and led to the agency being one of the top independent PR firms in the U.S. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®.