Coyne PR and Pacira Pharmaceuticals Honored By PRSA

Parsippany, N.J., June 26, 2017 – Coyne Public Relations is pleased to announce that the agency has recently won two awards in partnership with Pacira Pharmaceuticals, Inc. for their work on a national education program related to non-opioid options for postsurgical pain management. At the PRSA-NY Big Apple Awards, the company’s Choices Matter campaign won in the Public Service: Business category, while at the PRSA-NJ Pyramid Awards the program won the Media Relations category.

Pacira partnered with Coyne PR to change the conversation around postsurgical opioid use, as research shows surgery has become an unintentional gateway to this deadly epidemic. Together they developed Choices Matter, a national, integrated campaign designed to educate, empower and activate patients, caregivers and physicians to proactively discuss postsurgical pain management, including non-opioid options, before surgery. The team developed a variety of resources to help patients and surgeons, such as which provides a customizable discussion guide to ensure patients ask their surgeons the right questions prior to surgery.

The campaign rolled out with a branded, year-round media program and included the summer 2016 launch of the unbranded Choices Matter initiative. Efforts drove significant national, local and trade media coverage and advocacy organization engagement. Most importantly, the campaign empowered patients to discuss opioid alternatives to managing pain after surgery with their healthcare provider.

“The current opioid crisis is well documented, as it’s taken a significant toll on individuals, families and communities throughout the country,” said Kelly Dencker, Executive Vice President and head of the Coyne PR Healthcare practice. “Unfortunately, while surgery can be a gateway to opioid dependency, most people are unaware they have choices. We are extremely proud to partner with Pacira to educate consumers, caregivers and the surgical community that non-opioid options are available for postsurgical pain.”

The New York and New Jersey chapters of the Public Relations Society of America were each founded more than 50 years ago and provide best-in-class examples for PR professionals throughout the two states. The PRSA-NY Big Apple Awards and the PRSA-NJ Pyramid Awards celebrate excellence in public relations. Widely regarded as one of the industry’s most prestigious accolades, the awards honor innovative and strategic PR campaigns and projects.

The Public Relations Society of America, New York City chapter is the industry go-to organization for knowledge and networking for communications professionals in the New York metro area. Established in 1947, PRSA-NY is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners, and the third largest PRSA local chapter in the U.S. It serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit our website and follow us on Facebook, Twitter and LinkedIn.

The New Jersey chapter of PRSA was founded in 1960 and represents business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. Its parent organization, PRSA, was chartered in 1947, and is the world’s largest public relations professional organization, with more than 21,000 members organized into 110 chapters and 10 districts nationwide. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time. PRSA NJ established the Pyramid Awards in 1989 to recognize public relations excellence in New Jersey. Since then, the Pyramids have become the state’s most prestigious communications award. The Pyramids also recognize the Public Relations Person of the Year and the winners of the PRSA NJ Service Award and Award of Excellence.

About Coyne PR:
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 15 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and Columbia Business School, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. With an average agency of record client tenure exceeding five years, Coyne has consistently delivered breakthrough creative, unmatched business results and exceptional client service for more than 25 years. The agency’s cornerstone and creative approach is rooted in its Results First process, where the agency always begins with the end in mind, ensuring clients are always where they want to be. For more information, visit

Pacira Pharmaceuticals, Inc. (NASDAQ: PCRX) is a specialty pharmaceutical company focused on the clinical and commercial development of new products that meet the needs of acute care practitioners and their patients. The company’s flagship product, EXPAREL® (bupivacaine liposome injectable suspension), indicated for single-dose infiltration into the surgical site to produce postsurgical analgesia, was commercially launched in the United States in April 2012. EXPAREL and two other products have successfully utilized DepoFoam®, a unique and proprietary product delivery technology that encapsulates drugs without altering their molecular structure, and releases them over a desired period of time. Additional information about Pacira is available at