Coyne PR was ranked as the 2nd leading healthcare practice in the United States by the PRWeek Healthcare + Pharma Communications Awards, which showcase and celebrate the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors. Practices were judged on financial growth, client growth and retention, DE&I, flexible working, innovation and creativity.
Coyne’s healthcare practice was recognized for its work across pharma, device, diagnostics; consumer health; and health services, including health systems and patient care centers, managed care, health consultancies and consumer health service providers. Within those key areas of expertise, the practice offers integrated communications, corporate and executive communications, issues management, and full in-house creative services.
Outstanding client service, combined with creative campaigns, led the practice to a banner year. Despite the lingering effects of the pandemic on the public relations industry overall, Coyne’s healthcare practice reported an increase in total billings of 36% with nearly 80% of its clients increasing their PR budgets in 2021. Also of note was the establishment of a formal DE&I committee co-chaired by two members of the Healthcare team. The committee, which helps set policy, establish training programs, and spearhead initiatives to enhance the workplace experience has implemented forward-leaning policies that increased diversity at the firm by 37%.
“We could not be prouder of our Healthcare practice,” said agency president Rich Lukis. “In relatively short order, we’ve grown our work in both consumer healthcare and pharma to become one of the industry’s leaders. Achieving the rank of second in the U.S. is certainly affirmation, but we’re on our way to number one.”
Winners of the PRWeek Healthcare + Pharma Communications Awards were celebrated on May 10, at the City Winery in New York City.
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ABOUT HAYMARKET MEDIA, INC.
Haymarket Media, Inc. creates award-winning specialist content and services for b2b audiences across more than 25 marketing-leading brands in the healthcare and business media industries. Haymarket Media, Inc. is the U.S. division of U.K.-headquartered Haymarket Media Group. For more information, please visit www.haymarket.com.
ABOUT COYNE PUBLIC RELATIONS:
As 2019 Creative Agency of the Year, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 1000 industry awards since the agency’s inception in 1991 and led to the agency being one of the top independent PR firms in the U.S. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.
