Coyne PR is pleased to announce that its Studio has won a 2021 Silver Telly Award. Founded in 1979, the Telly Awards honor video and television made for all screens and is judged by The Telly Award Judging Council; a group of industry leaders from some of the most prominent companies in entertainment, publishing, advertising and emerging technology.

Coyne PR partnered with The Toy Association to create the award winning Public Service Announcement (PSA) titled the “Worldwide Headquarters of Play.” It was all part of the Toy Association’s non-profit initiative dubbed The Genius of Play, which is designed to educate parents and caregivers on the vital role of play in both cognitive and emotional childhood development. With witty copy like “Play is good for you, like vegetables. Except everyone likes it,” the PSA depicts families playing in homemade blanket forts or drumming on pots and pans to illustrate the benefits of imaginative play.

As a full-service agency, Coyne’s Studio provides the added capabilities to create fully immersive communications campaigns including advertising, digital marketing and social media. Using both long and short-form video, Coyne is able to influence the relationship between brand and stakeholder to drive visibility, engagement and growth across all paid, earned, shared and owned channels.

“Our Studio continues to outdo itself year after year,” said Rich Lukis, President, Coyne Public Relations. “In the multi-screening age of two-second attention spans we understands that it’s now more important than ever to surround your audience with multiple points-of-contact. That’s why, as a true full-service agency with a range of integrated services, Coyne is able to provide clients with best-in-class, channel-agnostic, communications strategies. We are extremely grateful for the recognition from The Telly Awards and humbled to be considered amongst so many deserving winners.”

For a full list of winners please visit The Telly Awards’ website.

View our award winning PSA below:

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, Stash Media, Production Hub, and Independent Filmmaker Project.

As one of the top independent firms in the United States, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and flawless execution to convey messages across all paid, earned, shared, and owned channels. Coyne PR has collected more than 1,000 industry awards since the agency’s inception in 1991, including 2019 Creative Agency of the Year by PRovoke Media, 2020 Best Place to Work by PRWeek, and America’s Best PR Agencies by Forbes in 2020. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®.