Coyne PR is pleased to announce that it has won three SABRE Awards on behalf of its clients. The 2019 North America SABRE Awards winners were selected from more than 2,000 entries in this year’s competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of nearly 60 industry leaders.
“The SABRE Awards are one of the highest honors in our industry,” said Tom Coyne, CEO, “We are grateful for this recognition on behalf of our client partners who allow us to think without limits year after year.”
Coyne PR and its clients received the following SABRE Award wins:
- Transportation & Logistics: It’s a Bird…It’s a Plane…It’s the Shell Rotella StarShip
Shell Rotella, the category leader in heavy-duty lubricants, saw an opportunity to leverage their acclaim and position to push the industry forward by leveraging currently available technologies to drive efficiency change. In addition, they sought to refocus the conversation away from miles per gallon (MPG) to a much more efficient and accurate measurement called, freight ton efficiency (FTE) which considers the overall energy consumed to move goods. This reframed conversation would also direct the discussion to include driver habits as well thus creating The Starship Initiative.
- Animal Care: Banfield Foundation Becomes the Calm Before the Storm
Following the devastating 2017 hurricane season, a Banfield Pet Hospital study revealed that 91 percent of pet owners are not prepared for the next natural disaster – a shockingly high statistic, proving the need for education and change. In response, Banfield’s charitable arm, the Banfield Foundation, developed pet disaster preparedness kits and challenged Coyne to raise awareness and educate both local and national communities on the need for a specific disaster preparedness plans for pets. Coyne kicked off a two-phased disaster preparedness campaign prior to hurricane season to encourage pet owners to be ready before a natural disaster strikes.
- Pharmaceutical: Rx: Pacira Pharmaceuticals Choices Matter: An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America
Pacira Pharmaceuticals tapped Coyne PR to change the conversation around postsurgical opioid use in 2016, as research shows surgery had become an unintentional gateway to the epidemic. Together they developed Choices Matter, a national campaign designed to educate and empower patients and physicians to discuss postsurgical pain management before surgery. Since then, the team has continued to amplify the campaign with 2018 efforts including a custom opioid analysis from leading research house IQVIA (formerly QuintilesIMS Institute), a national survey with Moms Meet, and forging relationships with advocacy organizations dedicated to ending the epidemic by hosting a summit in Washington, D.C.
The annual SABRE Awards dinner and presentation took place on May 7, 2019 at Cipriani’s in New York City. For a full list of winners please visit The Holmes Report website.
ABOUT THE SABRE AWARDS:
The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi‐weekly thought leadership “Executive Bulletin,” its annual Report Cards on the North American, European and Asia‐Pacific agency businesses, and its website, at www.holmesreport.com.
ABOUT COYNE PUBLIC RELATIONS:
As one of the Top 20 Independent PR Firms in the U.S., Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. For more information, visit www.coynepr.com.