Boll & Branch is the world’s leading designer of luxury and sustainable home goods, and they are changing the way people think about, and buy, sheets.  Each product is thoughtfully designed and every detail highly intentional, from the tension of the thread to the diameter of the yarn and the type of dye used. Boll & Branch is fully transparent, committed to a supply chain that has nothing to hide, ensuring the highest ethical standard for factory artisanship and labor relations.  Boll & Branch believes in quality with a conscious and that their business should help make people’s lives better, all products are ethically-sourced and sustainably-made.

Coyne is working hand in hand with Boll & Branch to raise awareness for the brand through targeted media relations, curated events and a variety of creative tactics to infiltrate key media.

With the recent meteoric rise of direct-to-consumer bedding and mattress brands, Boll & Branch tasked Coyne PR with boosting its visibility, positioning it as a steadfast leader in the category. Coyne secured meaningful coverage in outlets ranging from Associated Press to House Beautiful, successfully spanning the brand’s message across consumer, business and trade media. More than 100 editors and influencers experienced the Boll & Branch difference, resulting in 130 placements and 35 face-to- face meetings with top-tier press. Coyne exceeded goals, more than doubling KPI’s for media impressions, securing over 1.6 billion impressions in less than one year.
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