With the recent meteoric rise of direct-to-consumer bedding and mattress brands, luxury bedding company Boll & Branch tasked Coyne with boosting their visibility, positioning them as a steadfast leader in the category. Coyne PR worked to amplify the brand’s reach, driving new awareness and telling the world about the Boll & Branch Difference through top-tier media coverage. In the crowded DTC bedding market, the brand stood apart for its use of fair-trade organic cotton, premium quality and its efforts to provide working wages and good conditions for its farmers in India – all facets of the story that Boll & Branch wanted the world to know about.
