Coyne PR made a media-worthy splash in the U.S. for Havarti Cheese, a Danish favorite owned by Castello Cheese. With Americans staying home more than ever before, the Coyne team tapped into the popular Danish practice of hygge and launched the “Hygge At Home” handbook to bring comfort, relaxation, contentment and delicious Havarti-inspired recipes and tips to consumers timed to National Hygge Day. For every download of the digital handbook, consumers received a coupon to purchase Havarti Cheese. The campaign included a strategic partnership with fellow Dane, chef and former Ladies of London cast member, Caroline Fleming, who offered up her hygge expertise but also created original recipes featuring Havarti Cheese.
