Coyne PR implemented a multifaceted program across trade media, consumer media and influencers to drive awareness and engagement for Chiquita among many stakeholders, particularly around the areas of quality and sustainability. Coyne supported a host of programs, including communicating the brand’s sustainability progress through a unique A/R experience with Shazam, partnering with the American Cancer Society to launch pink stickers, and identifying newsjacking opportunities to playfully and seamlessly integrate the brand.

In slightly more than 6 months, Coyne garnered more than 1,600 placements and 445 million impressions for Chiquita.

  • Mohegan Sun
  • Harley-Davidson
  • MLB Players Association
  • Harlem Globetrotters
  • Hong Kong Tourism Board
  • BMW
  • Chiquita
  • Mini Oreo
  • Pillsbury
  • Heathrow International Airport
  • Newman's Own Foundation
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  • Yahoo Sports
  • United States Golf Association
  • Salix
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  • BD
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  • USA Swimming Foundation
  • ChapStick
  • Quaker State
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  • Babies"R"Us
  • The Container Store
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  • South African Tourism
  • Arby's Foundation
  • Seventh Generation
  • Daytona International Speedway
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  • The University of Virginia Darden School of Business
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  • Telemundo
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  • Mary Kay
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  • National Confectioners Association
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  • ESPN
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