Coyne PR implemented a multifaceted program across trade media, consumer media and influencers to drive awareness and engagement for Chiquita among many stakeholders, particularly around the areas of quality and sustainability. Coyne supported a host of programs, including communicating the brand’s sustainability progress through a unique A/R experience with Shazam, partnering with the American Cancer Society to launch pink stickers, and identifying newsjacking opportunities to playfully and seamlessly integrate the brand.

In slightly more than 6 months, Coyne garnered more than 1,600 placements and 445 million impressions for Chiquita.

  • Chiquita
  • United States Golf Association
  • Tough Mudder
  • Cheerios
  • IMAX
  • Yahoo Sports
  • Cayman Islands
  • Crayola
  • Lane Bryant
  • VF Corporation
  • Meow Mix
  • Shell Rotella
  • BabyCenter
  • Pacira
  • Red Robin Gourmet Burgers & Brews
  • Penn Medicine
  • Playmobil
  • NFL Players Association
  • Milk-Bone
  • Entenmann's
  • Telemundo
  • Longines
  • South African Tourism
  • Burger King
  • Mary Kay
  • Goodyear Tire & Rubber Company
  • ESPN
  • Arby's Foundation
  • Hong Kong Tourism Board
  • Mini Oreo
  • Mike & Ike
  • Graco
  • Timberland
  • VTech
  • Pup-Peroni
  • Preparation H
  • Fiat Chrysler Automobiles
  • Quaker State
  • Eggland's Best
  • NUK
  • Candy Land
  • Quest Diagnostics
  • IRONMAN
  • Salix
  • Lifetime Digital
  • Pennzoil
  • AOL Engadget
  • Novartis
  • GE Water
  • Allergan
  • Bosch
  • The Container Store
  • USTA
  • Chunky
  • Murad
  • Advil
  • BASF
  • Accuweather
  • Seventh Generation
  • Reef
  • Perdue
  • Red Bull Arena
  • Mohegan Sun
  • Humana
  • Del Monte
  • Banfield Pet Hospital
  • USA Swimming Foundation
  • BMW
  • Hard Rock International
  • BD
  • Casio
  • Babies"R"Us
  • The University of Virginia Darden School of Business
  • Courvoisier
  • Zoetis
  • Cartoon Network
  • Owens Corning
  • MLB Players Association
  • Cardinal Health
  • National Canine Research Council
  • Bayer Animal Health
  • Harlem Globetrotters
  • Harley-Davidson
  • Disney Parks & Resorts
  • USA TODAY Sports Media Group
  • Stryker
  • UPS
  • ChapStick
  • PEEPS
  • Pillsbury
  • Newman's Own Foundation
  • CeraVe
  • National Confectioners Association
  • Heathrow International Airport
  • Daytona International Speedway
  • Pfizer Legal Alliance
  • WebMD
  • Outrigger Resorts