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Coyne PR implemented a multifaceted program across trade media, consumer media and influencers to drive awareness and engagement for Chiquita among many stakeholders, particularly around the areas of quality and sustainability. Coyne PR supported a host of programs, including communicating the brand’s sustainability progress through a unique A/R experience with Shazam, partnering with the American Cancer Society to launch pink stickers, and identifying newsjacking opportunities to playfully and seamlessly integrate the brand.