Back to Corporate Public Relations

 

Chiquita

Coyne PR implemented a multifaceted program across trade media, consumer media and influencers to drive awareness and engagement for Chiquita among many stakeholders, particularly around the areas of quality and sustainability. Coyne PR supported a host of programs, including communicating the brand’s sustainability progress through a unique A/R experience with Shazam, partnering with the American Cancer Society to launch pink stickers, and identifying newsjacking opportunities to playfully and seamlessly integrate the brand.

In slightly more than 6 months, Coyne PR garnered more than 1,600 placements and 445 million impressions for Chiquita.