Cascadian Farms

Coyne was charged with leveraging the Cascadian Farm™ brand’s sponsorship of the PBS television show “Chefs A’Field,” which was filmed at the Cascadian Home Farm in Skagit Valley, WA. Coyne developed a plan to capture “organic” behind-the-scenes footage from the show’s filming. The team created a digital press kit incorporating footage along with recipes and content from Chef Christine Keff, who was featured in an episode and is known for her use of organic foods.