For Cheerios, Coyne helped highlight the brand’s contribution to heart health causes and the importance of having your cholesterol checked through the Cheerios Circle of Helping Hearts campaign. The agency was also asked to “weigh in” on a MultiGrain Cheerios partnership with NBC’s The Biggest Loser, creating a 20-week program featuring live chats with former contestants, influencer outreach and other initiatives that drove a noticeable increase in site traffic to MultiGrainCheerios.com.

Coyne PR was challenged with positioning Cheerios as an authority on women’s heart health, highlight the brand’s contributions to heart health causes and spread the word about the importance of having your cholesterol checked through the Cheerios Circle of Helping Hearts campaign. Coyne PR put their whole heart into the program, launching an awareness campaign with the release of compelling survey results that revealed that more women check their computers for viruses than they check their cholesterol levels.  
Coyne PR was asked to “weigh in” on MultiGrain Cheerios’ partnership with NBC’s The Biggest Loser and help drive traffic to MultiGrainCheerios.com, where consumers entering an on-pack code could unlock exclusive recipes, tips, and tools. Coyne PR put together a 20-week program featuring Twitter parties, blogger relations, a video series and online partnerships.  Fans interacted with the most recently eliminated Biggest Loser contestant on Twitter and exchanged weight management tips, and received recipes from the brand.
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