Cheerios

Coyne highlighted Cheerios^® brand’s commitment to heart health by raising awareness through the Cheerios Circle of Helping Hearts campaign, emphasizing the brand’s support for heart health initiatives and the importance of regular cholesterol checks.

Coyne released compelling survey results that revealed more women check their computers for viruses than check their cholesterol levels. Preventive cardiology expert Dr. Lori Mosca was utilized to deliver campaign messages, and a strong word-of-mouth campaign utilizing grassroots organizations helped spread the word.