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Cheerios

Coyne PR was challenged with positioning Cheerios as an authority on women’s heart health, highlight the brand’s contributions to heart health causes and spread the word about the importance of having your cholesterol checked through the Cheerios Circle of Helping Hearts campaign. Coyne PR put their whole heart into the program, launching an awareness campaign with the release of compelling survey results that revealed that more women check their computers for viruses than they check their cholesterol levels.