Coyne worked with the National Confectioners Association to lead PR efforts for the NCA’s largest event of the year – the 2016 Sweets & Snacks Expo … and it was a real treat! The event at Chicago’s McCormick place spanned 4 acres with 750 brands exhibiting to 17,000 attendees and focused on industry education, innovation and business development. More than 250 media attended the event, resulting in more than 500 placements and more than 200 million media impressions including the “TODAY Show,” Huffington Post, Yahoo!, Delish.com, Chicago Tribune, “Good Day Chicago” and industry trades.